There’s a new kid on the block in the world of office supplies, and its name is Poppin. And if their products are even half as good as their marketing, we office supply fans are in for a real treat.
About three months ago, I started receiving these quirky little postcards in the mail (now I wish I would have kept them). Every two weeks or so, I’d receive one that featured a simple image of a pencil, envelope, or paper clip and a cute slogan like “eye poppin’ products”, “jaw droppin prices”, and “office supplies. reinvented”.
But there was always one thing missing, none of the postcards ever mentioned the name of the company.
However, at the very bottom there always laid a small clue. It was their web address.
There was just one problem. It looked like this: _ _ _ _ _n.com. Needless to say, I was intrigued and excited. But there was nothing I could do, but wait. Would they send me another one? Would it have more clues? Could I possibly guess the address on my own ( I tried several times and I failed).
So there I was, every few weeks, waiting on a new postcard and you guessed it, a new letter. And eventually, _ _ _ _ _n.com turned into _ _ _ _in.com, which turned into _ _ _ pin.com, until finally the mystery was revealed and alas, poppin.com.
But then I hit a new roadblock.
The day I received the final postcard, I scurried on home like a kid on Christmas Eve, typed in poppin.com as fast as I could, and was met not by a page of shiny, new and exciting office supplies, but by an invite only page????
But I thought I was invited. They sent me the postcards. They got me all excited. They wanted me to visit them online, right?
I was hurt. I was deflated. The waiting wasn’t over yet.
But as much as despised them in that instant, I had to smile yet again at their creative marketing. And then I did what any true office supply lover would do, I entered in my email address, hit the “request an invite” button, and waited.
Until then, here’s what I know about all things Poppin:
Launch : June 2011 (mark your calendars, dry erase boards, planners)
Tagline: Work. Happy. (works for me)
Clientele: Google, Theory, Pandora, Radio Online, The Greenwich Hotel (you know, Robert de Niro’s luxury hotel in TriBeCa. OK, I didn’t know either…)
Chris Burch (co-founder of Tory Burch)
Ken Seiff, Founder & Former CEO of Bluefly.com
Noah Maffitt, President, Former Member of United Stationers & Former Senior Director of Global Ecommerce Strategy at OfficeDepot.com
Product Info: All few hundred products are original designs and are created from a palette of over 20 colors to coordinate with the brands of businesses (and you too, if you like). All Poppin products also come with a lifetime guarantee and 80% of them cost less than $20. (swoon)
If you’re like me and can’t wait until June for your Poppin fix, you can find them online at www.facebook.com/poppin in the meantime. And you can your request your own invite and get more information on the company at www.poppin.com.